If a man wants to know what he incontestably values, all he has to do is log his time use over a week and review the data. Time is a non-renewable resource, like coal, not water. For this reason, people don’t waste time; they invest time. They spend their time according to what they value. Stare long enough at a spreadsheet logging daily consumption of minutes and hours and a scale of priorities jumps into view like a skeleton through an X-ray. One sees the bones of career, fun, friendship, heath, beauty, adventure, family, and so on in a visible structure, the order being determined by a simple criterion: the degree to which I cannot not have something.
Thus, for example, most men cannot not have a profound and detailed knowledge of College Football. They need to know the key players of important teams, understand the different divisions, have a functional knowledge of strategic formations on offense and defense, see game-changing plays, and be able to talk intelligently about the history of the game. They are passionate about football, so much so that they invest more time and energy in football than they do in Bible study. Fast-forward through life and this explains why so many guys have a kindergarten knowledge of God while having completed multiple PhDs as armchair quarterbacks. Most men are happy to live without a deep knowledge of God. This same is not true of football. The proof is in the time-sheet.